If your site has a Spanish, German or French version, links from English sites only go so far. Each language version needs its own links from pages that its readers would actually visit. This guide shows you how to find guest posts in other languages, even if you do not speak the language well.
The process is similar to English outreach, with a few extra checks for language, country and content quality.
Why guest posts in other languages matter
Search engines look at the context around a link. A German page linking to your German product page is a natural, relevant signal. An English blog linking to the same page is less clear.
Foreign-language links also bring visitors who can read the page they land on. That makes them more useful as referral traffic, not just as ranking signals.
There is also less competition in many non-English markets. Fewer link builders search there, so you can sometimes find good sites at lower prices than similar English sites.
Start with local search
Google shows different results depending on the country and language you search in. To see what local readers see, change your search settings:
- Use the local Google domain, such as google.de, google.fr or google.es.
- Set the search language and region in Google’s search settings.
- Use a VPN or a rank tracking tool that lets you pick a location if the results still look international.
Then search your main keyword in the target language. The sites that appear on page one and two are your first list of possible publishers. Our guide on finding publishers that already rank for your keyword explains how to turn these results into a shortlist.
Translated “write for us” search phrases
Sites that accept guest posts often have a page that invites submissions. In English that page usually says “write for us”. In other languages, the wording changes. Combine these phrases with your topic keyword in the local language:
| Language | Example phrases |
|---|---|
| Spanish | “escribe para nosotros”, “colabora con nosotros”, “artículo invitado” |
| French | “écrire pour nous”, “article invité”, “proposer un article” |
| German | “Gastbeitrag”, “Gastartikel schreiben”, “für uns schreiben” |
| Italian | “scrivi per noi”, “guest post”, “articolo ospite” |
| Portuguese | “escreva para nós”, “artigo convidado”, “post convidado” |
| Dutch | “gastblog”, “schrijf voor ons”, “gastartikel” |
| Polish | “artykuł gościnny”, “napisz dla nas”, “współpraca” |
A search might look like fitness “Gastbeitrag” or marketing “escribe para nosotros”. Many non-English sites also use the English term “guest post”, so try both.
Ask a native speaker to check your phrases if you can. Small differences in wording change the results a lot. For more search operators and ideas, see how to find guest post sites.
Check the language and country of the traffic
A site written in Spanish might get most of its visitors from Mexico, Spain or the US. If your Spanish pages target Spain, that difference matters.
- Look at the traffic by country in an SEO tool. The main country should match the market you target.
- Check the domain and hosting signals. A country code domain like .de or .fr is a strong hint, though not proof.
- Read the content for local references. Currency, place names, phone numbers and spelling show who the site writes for.
- Watch for mixed-language sites. Some sites publish in several languages with no clear focus. These are often built to sell links.
If you want to understand how much weight to give location versus topic, read relevance vs geography in link building.
Judge content quality when you cannot read it well
Translation tools make this much easier. Open a few recent articles and run them through a browser translator. Look for these warning signs:
- Articles that read like machine translations of English content.
- Posts on unrelated topics published on the same day.
- Several outbound links per article to shops, casinos or loan sites.
- No author names, no comments and no social activity.
- Traffic that dropped sharply and never came back.
A good foreign-language site looks like any good site: a clear topic, real authors and articles written for its readers. Our checklist on how to validate backlinks applies in any language.
Match links to your hreflang targets
If your site uses hreflang to point each language or country version at the right audience, plan your links the same way. Each version should get links from sites in its own market.
Point the link at the right version
A French guest post should link to your French page, not your English home page. Sending foreign links to the wrong version wastes their relevance and confuses readers.
Write in the target language
The guest post itself must be written in the site’s language, ideally by a native writer. Many marketplaces offer writing in several languages for an extra fee, so include that cost when you compare offers.
Keep anchors natural
Use anchor text in the target language and vary it. A German page with an English keyword anchor looks out of place.
Compare prices across markets
Prices for foreign-language sites vary a lot. A small regional blog may cost less than a similar English blog, while a major national news site can cost as much as any large English publisher.
The same site is often listed on more than one marketplace at different prices. Before you pay, paste your shortlist into a free backlink price checker to see country, traffic and price for each offer side by side. Also remember that paid links should use rel=”sponsored” or nofollow under Google’s guidance; many SEOs still buy placements and accept the risk.
FAQ
Do I need to speak the language to buy guest posts in other languages?
No, but it helps. Translation tools are good enough to judge a site’s topic and quality. For the article itself, use a native writer or the marketplace’s writing service.
Should a foreign guest post link to my English page?
Usually not. Link to the language version that matches the guest post so readers land on a page they can read.
Are foreign-language guest posts cheaper?
Sometimes. Many non-English markets have less demand, so prices can be lower, but large national sites are priced like any major publisher.
Finding good guest posts in other languages takes local searches and careful checks, but the links fit your site far better. When your list is ready, LinkAcquire can show you prices from several marketplaces at once.